The Future is Now: Low-Code Automation Transforming B2B Marketing

Today’s business world is witnessing a seismic shift in B2B marketing dynamics, fueled by the robust capabilities of automation and low-code technology. This blog aims to demystify these concepts, providing you with a blend of experiential wisdom and practical, data-driven insights.

What is Personalized Marketing?

Using analytics to create marketing messages and product experiences is unique to each consumer. Personalized marketing does more than insert a customer’s name into the same marketing email that will be sent to your customers. It’s about reaching the right person with the right message, at the right time and with the right suggestions.